Once the data comes in, you will see graphs showing the overall trend for the provided keywords. There is also a chart showing the daily ranking for each keyword and the difference in position from the previous day. To get started, you add the keywords that you want to track to the tool. You’ll need to specify the location and the language of the searcher in the settings for each keyword. With the Rank Tracker tool, you can track your website’s keyword ranking to see where you stand and how your positioning is changing over time.
- To check multiple terms, you must repeat the process for each keyword.
- High-quality content attracts and engages readers, encouraging longer page visits and lower bounce rates.
- This encourages people to visit more pages on your site—which makes your website look good in Google’s eyes—and shows Google how your different content is connected.
Do Intent-Focused Keyword Research
Internal linking refers to adding hyperlinks within your website’s content that direct users to other relevant pages on your site. Implementing schema markup and utilizing internal links are two effective strategies to improve your website’s ranking on Google. Building citations from reputable local directories helps establish trustworthiness with search engines. Ensure consistency in your NAP information across all directories. One of the first steps to take is claiming and optimizing your Google My Business (GMB) listing on your site’s page. This allows you to provide accurate information about your local business on your site and helps Google understand more about your company page.
Every page should be wrapped in an H1 tag and include your target keyword where it makes sense. Second, align your title and description with the search intent. People aren’t looking for a protein shake recipe; they want to buy some powder. This is why most of the top 10 results are ecommerce category pages, SEO Anomaly not blog posts. Search intent is the underlying reason for a user’s search in Google.
PPC (or paid search) can be an effective strategy if you do not yet rank organically or want faster results. Rankings change constantly—and Google algorithm updates can shift results. Also, find link prospects and organize outreach using the Link Building Tool. The tool also helps you manage and track the link building process.
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The best way to get in on local searches is to create and optimize your Google Business Profile. Things like photos, reviews, and phone numbers are more likely to include answers to queries than text-only links. However, there could be opportunities to make the asset that is ranking more conversion-friendly and encourage users to stay on your site. Your goal should be to offer users a piece of content that is better than everything else being displayed for the given query.
➡️ Add Engaging and Effective Text
Other kinds of SERP features do not have keyword ranking positions. Because they’re extra elements that aren’t based on standard ranking factors. Google may also display ads and extra elements known as SERP (search engine results page) features.
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